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Our Heritage

DaySpring Cards was born in a small commercial print shop in Covina, California, in 1971. The company was founded by four Christian men - Dean Kerns, Don Leetch, Russ Flint, and Roy Lessin. These men started DaySpring with a common vision, to make Christ known through the printed message.

The first DaySpring greeting Card was created in the winter of that year. It was a Christmas card with a very simple but direct message. The cover of the card showed a man sitting near a Christmas tree after the gifts had been opened. There was a look of despair on his face. The cover read,

"When you get right down to it..."; and the inside of the card read, "...the only thing that really matters is Jesus."

When the card was sent out, Christian store owners and their customers responded enthusiastically. Additional cards for Christmas and other occasions were soon developed, and the tag line When You Want to Share Your Heart and God’s Love was written to express DaySpring’s mission.

The company remained in California for eight years, and experienced great growth and acceptance within the Christian publishing industry. In 1979, through direction from the Lord, DaySpring moved to the city of Siloam Springs in northwest Arkansas. The company purchased land and built its plant in a beautiful country setting near the Illinois River. Only 30 employees made the move to Arkansas to begin this new adventure.

Shortly after the move, DaySpring made a major directional change, becoming a full-service greeting card company to Christian bookstores. Selling footage instead of individual cards launched the company into a new phase of growth and expansion. Within a few years the staff multiplied tenfold. New buildings were constructed, and DaySpring was on its way to becoming the largest publisher and distributor of Christian greeting cards in the world.

In 1987, DaySpring formed a partnership with David C. Cook Publishing Company and became a wholly owned division of Cook Communications Ministries.

In 1999, DaySpring was acquired by Hallmark Cards, Inc. from Cook Communications. Today, DaySpring remains a wholly owned subsidiary of Hallmark.

Mary & Martha is a division of DaySpring Cards Inc. Founded in 2013, Mary & Martha is a direct sales company with a unique vision to help women have a business opportunity that combines their faith and their work. Mary & Martha’s mission is to empower women to share their love for God and make a real difference in people’s lives. To learn more about Mary & Martha, visit their website at www.maryandmartha.com..